The Tonbey Story
Joy Ikumoinein is the founder of TONBEY. A British/Nigerian lifestyle brand, gearing towards becoming a global brand.
Living in the heart of London, England, Joy has a degree in business and a background in healthcare and education prior to starting this brand. Her love for antiques and vintage brought her to where she’s at now.
The sheer intriguing fact that any piece of item could stand the test of time, and still keep its shape or form, sometimes though discoloured. She’s been fascinated by these qualities for as far back as She can remember.
TONBEY was birthed out of this fascination. To be able to create a product that will stand the test of time, to be passed on from one generation to another.
The ‘Bee’ we have chosen, for our emblem symbolizes personal power, celebration and community- three qualities we want at the core of our model.
Tonbey is vibrant, fun and mission-led. We strive to create a fantastic cultural movement. Any purchase of the product empowers women to find and use their voice against abuse in what the company coined as its “You can do it” pledge.
Created for the contemporary woman to inspire a feeling of tribal belonging and community, who seek a sense of truth and realness in their lifestyle. Our brand is for strong intelligent women who know their own style; with collections that are more about culture than about labels or trends.
If you’re looking for the perfect ‘workable’ bag and accessories that will take you from day to night, without the inconvenience of having to change handbags, this is the right place. Our structured bags compliment every look, taking you from work to business to casual. Its playful, its geometry, its nature, and it’s vintage- inspired and the future too.
Tonbey is simple yet chic with an element of quiet luxury. It is mostly about being quiet, a silence in all the noise. A kind of stillness.
Our leather goods are made in Italy with good quality leather and impeccable craftsmanship.